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How marketers use 20 cognitive biases that screw up your decisions
It’s rare that psychology goes viral, but here’s a latest infographic from Business Insider that has done just that: ‘20 cognitive biases that screw up your decisions‘ (thanks to Dr Carolyn Mair of...
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Wearable Tech and the Psychology of Fashion [Study]
Today, the Apple Watch Hermès collection goes on sale, marking a new foray of tech into luxury fashion. A purchase will set you back a minimum of $1,150 (US) depending on which Hermès leather band you...
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The Future of Digital Advertising – Uberfy or Die [Presentation Download]
Here’s a vision for the future of digital advertising that I presented yesterday at IAB Engage in London with SYZYGY Group’s media unit, Unique Digital. With 1000+ delegates, the theme of IAB’s...
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Speed Summary: PSFK Future of Retail 2016 Report
Here’s a speed summary and embed of PSFK’s latest report on the Future of Retail 2016, with 10 practical recommendations (with examples) for designing a new shopper experience that will build value,...
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How to Spread Digital Happiness – Insights from Positive Psychology
Big Picture. How do we use digital technology to help make people happy? We can use ‘PPIs’ – positive psychology interventions – that are clinically proven to promote happiness and wellbeing (positive...
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The Empathic Pitch – The Client Empathy Map (Template Download)
What does it feel like to be the client? Here’s a new design thinking tool that we’ve designed for agencies and consultants to help you design a pitch that sells: The Client Empathy Map. Client Empathy...
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